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Below you'll find a list of all posts that have been categorized as “Business Tips”
Tucker Pool Business Tips Leave a Comment
Ohhh boy, I know what you’re thinking… (yes, I’m bulemic, I can read minds.. – ZOOLANDER) – “here’s the millionth post on the internet about what my business website must do that it doesn’t do now, blah blah blah.” BUT! (one “T,” not two, because that would be weird) – I have some good points if you bear with me. …
Tucker Pool Business Tips, Resources Leave a Comment
Phone calls, meetings, emails, orders, support, development…. the never ending to-do list! One of the biggest keys to stay productive and actually accomplish-ish all of the tasks we do in business is to stay focused, and focus on what matters, first. Have you ever eaten a worm? – I know, weird question… I’ve never had the super-human ability to be …
Tucker Pool Business Tips, How To's, Sales and Marketing Leave a Comment
If a business can’t generate sales, well then obviously it won’t last long… raising money won’t help, getting thousands of likes on cute cat pictures doesn’t pay the bills… when it comes down do it – If Cash is King, then Sales is Queen. And we all know who is really in charge…. How do you get cash? Sales. How …
Tucker Pool Business Tips, How To's Leave a Comment
You read and hear it all the time – Get investors, get a loan, use your house, call up all of your family members and ask them for money, sell your dog… Well, maybe not sell your dog, but I honestly wouldn’t be surprised if someone did that. While most of those suggestions might work, and obviously have worked for …
Working with Upgrade will change the way your business works, forever. Just ask this retail client for proof!
A regional music and professional audio store asked us if we could help them with their business and sales
processes. We utilized our FRAMEWORX products to completely change the framework of their business
using a customized Customer Relationship Management (CRM) software system, backed by our I.M.P.A.C.T.
program. We trained team members on how to follow the I.M.P.A.C.T. system inside of their
new CRM system and the results increased their sales and raised their internal efficiency levels to
over 80%! Today, they are still using the system, and have the statement that “If it’s not in the system, it
doesn’t exist,” so that every team member follows the same methods to get information where it needs to be,
close more sales, and schedule their jobs and projects appropriately. Our client told us they thought
they had tried everything before learning about Upgrade, and had come to the conclusion that they are just stuck
with solutions that don’t work right and an un-organized office system. Through working with Upgrade, they were able
to see underperforming areas of their business, cut them out, and focus on areas with the most IMPACT.
How do you market your business? Does it work? How do you know?
Marketing is a hotly debated term among many circles, we tend to think of it as simply as “What makes money?”
Sales, Advertising, Events, Media, and Promotions – backed by our exclusive I.M.P.A.C.T. program – is what works.
What is the I.M.P.A.C.T. program? – it is our exclusive, trademarked, sales philosophy and training platform.
Impressions Make Positive Actions Creating Trust – You get the program tailored to your business plus the training to go with it.
Our program was developed by seasoned sales and marketing veterans, and has an 85% success rate on closing sales!
Other sales programs come in around 10-20%….
How do we know? Because we’ve proven it – one user sold $750,000 in 12 months using it – with a 50% margin!
We’ve implemented a Marketworx that included telemarketing – using college students…
That business sold $1.2 Million that year… an increase of 100% from 2 years prior.
With Marketworx – you get your own private arsenal of cost-effective and proven Solutions – not just ideas.
Meaning – YOU PAY LESS THAN EVERYONE ELSE FOR HIGH QUALITY SOLUTIONS SUCH AS:
-Media Creation – graphic and identity design, video creation, print design, product design, and more.
-Web and Online marketing – SEO, Advertising, Placements, Social Media, Email Marketing, Newsletters
-Print and Promo Products – At or near cost on commercial printing, flyers, business cards, promotional products, custom apparel, and more…
-Marketing Services – Direct Mail, Telemarketing, Email Marketing, Video Marketing, Billboards, Ads, and more.
All you have to do is submit a request via your own private Upgrade Hub (included) – and you get solutions presented to you with options to look at.
We do all of the work – so you can work ON your business, instead of IN your business.
You also get access to 24/7 support from our marketing and sales experts – need help closing a big sale? Want to reach a new customer base?
All you have to do is submit a request via your Upgrade Hub (included) – and you get solutions and advice presented to you – phone support too!
Also included is private access to our exclusive online educational resource – IMPACTWORX – which includes articles
tips, tricks, and how-to’s on nearly every aspect of business today (normally $2,997/yr by itself)
Our work with a community non-profit pregnancy care center completely changed how they do their work
and receive donations. We were approached through a referral from one of our healthcare clients and
asked if we can provide a fundraising platform and video production services. We spent nearly 40 hours
filming, producing, writing, designing, editing, and creating a custom 5 minute promotional fundraising
video for them that asks for ACTION from their audience using our I.M.P.A.C.T. platform.
Then, we used out ACTIONWORX platform to back it up with a landing page site that
allows for quick, seamless, and easy donations from their audience. Through this venture, our client was
able to save over $15,000 by utilizing our team and services! – That means, their donation and fundraising
efforts won’t be cut short by having to cover those costs first before they can use donations to help the
communities they serve. They showed the video at their annual fundraising Gala – and
raised over $125,000 in donations! Talk about Upgrading!
This is one of our favorite stories!
Our Marketing and Promotional Products company had a strong local and
regional customer saturation base. However, we wanted to boost our online sales and digital
marketing visibility to reach further than the base we already saturated.
What started as a Actionsite and Marketworx venture, turned into an entire Upgrade package
once we realized what Upgrade was capable of doing. We implemented an Actionsite that had a complete
online catalog of nearly 300,000 products, coupled with an easy to use checkout and online product
designer system. We integrated that system into an inventory tracking solution that was AUTOMATED.
Then – we put into place an effective email marketing solution that we sourced the leads and sales methods
for, scheduled the emails to work automatically with promotional events, and utilized the new systems
to attract very large clients outside of our customer bases. We backed that up with our I.M.P.A.C.T. sales
program by utilizing a local university who had students looking for jobs and marketing industry experience
in a telemarketing setting. The results were phenomenal – utilizing the new actionsite, online quoting,
inventory management, and impact system – we sent email newsletters, followed up with emails and
telemarketing calls that WORKED (IMPACT) – and increased our revenue by 100%!
What is an Actionsite?
With today’s technology – it is easy for nearly anyone to create their own website using thousands of “DIY” companies that offer cookie-cutter sites.
However, these solutions are not the best option when it comes to actually getting responses, making money, and standing out in a crowded market.
In order to stand out – Your site must be visible, properly built, and optimized to show up when someone is searching for a business like yours.
On average – you have 3 to 5 seconds to grab your audience’s attention before they go to another site. When you get their attention, what do you want them to do?
Give you information? Purchase from you? Contact you? – all of these are responses that you want your website to generate… FAST!
Nearly 85% of all web traffic today is mobile and device based – meaning that your website is likely to be visited more on mobile devices, than computers.
Does your site work on mobile devices in the same way? Does it get attention in 3 to 5 seconds and get a response from your audience?
We’ve learned that today’s website building, without industry experience, is about the same as putting an ad in the yellowpages.
Meaning, someone MIGHT see it if they happen to be looking in the yellowpages, in your city, under your category, and be able to find the ad.
…. You can waste a lot of money and time with the wrong solution.
We build ACTIONsites – websites that get attention, keep attention, and get your audience to ACT upon the information presented to them.
Our sites are sales pages that utilize our proven I.M.P.A.C.T. sales system as the backbone. Less junk, and more action – so let’s get to the point.
ACTIONsites make you money, get information from your audience, AND put that information where it needs to go – IN FRONT OF YOU!
Are you ready to have an online presence, instead of just a website?
Our Advertising efforts are two-fold with recent client stories! We were approached by a Hospital Network in need
of cost saving and I.M.P.A.C.T.ful marketing methods to promote a new service and offering in their network.
Not only were we able to help them through our MARKETWORX product – but we also saved them over 50%
in the costs they were used to paying from other companies who only do one thing. We found products that
get ACTION from their audience, and were sure to be used every day – then, we put them into action and the
results proved successful – They actually SAW their audience using the promotional products throughout
community events, at schools, and professional gatherings. How many times do you see your audience actually
using the promotional products you hand out?
We Upgraded our Long Term Care Client’s entire web presence with a new Actionsite,
SEO, Advertising, Email Newsletters, and Automated Content. They returned their
investment by 400% in the first 30 days of launch! We also cut their marketing costs
by 45%, improved patient retention and referral rates by 50%, which put an additional
$553,239 in new revenue over the next 2 years alone. We are now working on
FRAMEWORX by integrating their referrals into their new CRM system, which
also integrates with their new EHR system – Files, patient data, employee resources,
and more are now accessible seamlessly and securely from nearly any device.
Our Oil and Gas Transport Client can now view all of their data and key performance metrics in REAL TIME with
ACTIONALYTICS! Imagine the cost savings and additional revenue they will generate by being able to view
miles per truck, cost per hour / mile of each piece of equipment, efficiencies of job functions and processes,
cost per gallon / trip / delivery – They are now in COMMAND of their business!
We were also able to save them 40% on the costs of their uniforms, flame retardant clothing, promotional
products, technology, and marketing costs.
In addition – we implemented a brand new job estimating and scheduling software system that allows
them to get real time cost data from ACTIONALYTICS to use in accurately pricing jobs, as well as
being able to efficiently track each resource and asset to the minute to schedule more efficiently.
CRM, EHR, IT, AIM, ERP, POS…. What do they all mean? And why are there so friggin many?!
We believe that software should work FOR you, not the other way around.
In today’s world, software companies make bank, as in a LOT of money – many of them even sell their user’s data..
(now you know where all the sudden spam calls come from)
Does Upgrade build software? Yes – we have our own software, and we can custom build for you – BUT…
We aren’t so prideful to admit when there is a better solution that fits your business, and faster.
That’s why we offer you all options, and find the ones that works best FOR your business –
and then we make sure all your systems and software talk to each other and share information.
We have a LOT of experience with software, we have tried hundreds of different ones over the past 8 years.
We know what works best for different businesses in different industries – and you get that experience in FRAMEWORX
FRAMEWORX gets you the software that you need, so you don’t waste all kinds of money and time trying out solutions that don’t work.
(one customer wasted over $100,000 on software and tech that was oversold… then had to scrap it and they didn’t get their money back)
We want to make sure that doesn’t happen to our clients.
Your customer / patient / leads / invoices / expenses / assets / inventory / catalogs / databases – should all talk to each other.
We also take a look at the way you do business – your processes, internal workings, technology, HR, and more.
Then, we cut out unneeded steps, automate as many as we can, and make sure your team and technology operates at maximum efficiency.
Most of the time, this frees up employees to do things that actually MAKE money, instead of data entry, paperwork, or filing… (yuk)
You also get your very own Upgrade Collaboration Hub – which is your business’s private online portal.
In this portal – you can get Upgrade Support and Products – as well as collaborate and share files, conversations, chats, and more with your team.
How many times has someone asked where the employment applications are kept? Or, what are the steps for admitting a patient? making an invoice?
purchase order? etc? – all of these and more can be automated in your Upgrade Hub so everyone knows exactly what to do, how to do it, and when.
What is Actionalytics?
We like the term “Action,” because pulling reports from all kinds of software and excel is outdated and
Information, without ACTION, is nothing more than just numbers and charts.
Actionalytics shows you 6 different points about your business in real-time, and is customized to fit how your business works.
POWER –
The financial value of your business is its Power to achieve more and push forward. Actionalytics shows you three different valuations
of your business – Asset Value, Equity Value, and Market Value – in real time.
COMMAND –
Control of your finances is your Command to make things happen. This includes a comprehensive look at what it takes
to operate your business. Our R.E.A.L.ity metrics screen even shows you how many months, days, and years your business can operate
under certain conditions such as revenue decreases/increases, customers, costs, adding more locations, etc.
CONSUMPTION –
Every business consumes resources to stay alive – this shows you where inefficiencies can be including percentages of revenue for every
category of your expenses. But, it doesn’t stop there – let’s say that you are paying $55k per year on insurance – Actionalytics will
not only show you, but also offer you a lower priced solution for the same coverage – our clients save an average of 20% on insurance
alone using our network and Actionalytics. And that’s JUST IN INSURANCE.. how many other expense categories do you have?
FUEL –
Fuel breaks down the sources of revenue for your business to percentages of customers, types, industry, segments, demographics, and locations.
Then, Fuel compares these sources to the costs of obtaining them – you may be surprised to learn that, on average, 20% of your customers make
up 80% of your revenue, or, you make 75% of your revenue from a certain area – Fuel will tell you how to focus more on getting more of it!
FLOW –
Flow details the efficiencies of all of your business’s processes including technology, sales processes, production, manufacturing, workflow,
equipment, staff, human resources, and more. Then, Flow offers improvements to maximize the efficiency of your processes – saving you
money and time – and allowing you to scale and grow your business further, faster.
AERO –
Aero includes a detailed look at how your business is viewed and perceived by your audience and customers. Some call it marketing, we call
it AERO because the smoother your business operates and looks – the easier it is for customers to buy from you. This includes the costs
of attaining customers, branding, advertising effectiveness, conversion rates, saturation, and more.
